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Combined with the failure of paywalls and the rise of ad blockers, it's looking increasingly clear that print publications merely converting their operations to digital may not be the answer. They just won't be able to earn enough revenue to keep the lights on.
It's a logical argument, even if Wolff doesn't consider that digital-only news organizations tend to have lower costs than their print-based cousins. Still, with the trend lines being what they are, he may be right.
What's less clear is what news organizations can do about it. As Wolff points out, it's one thing to know what doesn't work and quite another to find something that does. But having a body of failures to learn from is at least a start.
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